On-Page SEO Techniques for 2020

On-Page SEO Techniques for 2020

What is On-Page SEO ?

An On-page SEO is all about to change as well as improve our overall web structure, posts and pages.

It includes some simple things which execute well on a web page like our internal linking , meta tags and our descriptions etc.

Maybe these thing look like simple but these are very effective for a page.

Why On-Page SEO is important ?

When Google Crawler scan your website it examine our website's internal structure. So if we design a page well and organized according to Google Crawler than Google bot consider these pages much worthy as compare to others and we have'n chance to to ranked higher.

1. Increase your page Speed

As we all know, page speed is very important specially if the page is based upon user experience. It includes a lot of things that works together and improve your site speed.

• Image Optimize
• Reduce Redirects
• Use a CDN
• Remove all unnecessary Gadgets
• Remove render blocking JS

2. Proper Tags

There are different tags in a Web structure like header tags , H1. H2 , H3 , H4 are the tags that we use while writing an article.

The main thing is a header tag define that overall structure and purpose of the page that this particular page is about this particular things which headings and sub headings.

While focus on Google BOT , their crawler scan Header style first so work well with your header tags because it introduce your article nature.

3. Short URLs for Post & Pages

Lot of people want to know this question that short URLs rank better in Google while compare to long one.

Well Study on on-page SEO and on its different factors be sheen that short URLs are better but median with 15 characters are ranking higher in Google Search Engine than short and long ones.

If you’re working on Blogger platform , then visit you blog and edit the post

Click on the Permalink box, put your keyword in links. Must be a short and focused main keyword But it doesn't mean to change all of your long URLs already existing articles ?

Reason: 

If you change all of the URLs than it will change all of your existing ranking page. So already ranked pages may later on not get ranked well or take's lot of time to get ranked again with this small change.

#4. Primary Keyword in URL

Lets say we write an article on SEO , then URL with target keyword would be something like this.

www.engineerhammad.com/seo

So did you think this can help you rank high in Google?

The answer according to study is... False.

This is the only one factor that showed a negative correlation.

In fact, Mr.John Mueller from Google went on the record and said:

"I believe that is a very small ranking factor. So it is not something I’d really try to force. And it is not something I’d say is even worth your effort to restructure your site just so you can get keywords in your URL." 

Why We Recommended our Audience?


Let say we read on

https://www.engineerhammad.com/2020/02/speed-up-your-blog-with-image-optimization.html that image optimization is very important while concern to blogger page load ing speed.

Facts:

what its actual benefit..??

When the link is getting shared on different platforms or within the blog pages, audience can easily understand that the page is about this particular thing. This Will increase our referral traffic instead of the links that look like below.

https://www.engineerhammad.com/2020/02/speed-up..[...].html

So try to match the keywords and a good url that look like

5. Use your keyword in the headline   

According to Ahrefs study, about 85% of pages are getting ranked in Google Search Engine , best part is, they don't have their main keyword in their heading tag H1. But still ranked

Reason:

There is a small correlation, 

They use different keywords in your headings and even subheadings but the main reason for this ranking is the user experience, Because things on your page are based on based user experience.

A Search and Study from Neilsen Norman Group found that:

A user will read, at most, 20 to 28% of the words on a page. But 20% is more realistic. 

Facts:

Scanning text is most favorite behavior from users before reading an article. Look at the page, scroll little bit, and if something related and interesting pops out, we focus on to read it first.

You might Also like:

How to Write Catchy Headlines for a Blog | 5 Viral Headline Examples

If we think this piece of  information is really interesting, then we decide to read it. But it only happens when keywords in heading and sub headings tags are according to user interest and our articles sticks around that interest.

7. Meta Description

While writing meta description of a blog or its pages , always use your keywords and stick with them.

It also send a relevance signal to Google search engine which is around 150 characters.

Whenever you write you meta description, stick with your brand and keywords because these things convey values to our readers and working as call to action in SEO.

So optimizing the meta description is crucial for on-page SEO.

8. Image Optimization

We create an image in Photoshop or online and the size of the image is 75kb, then we do have optimize this image which sized almost 66% less than original with the same quality, width and height which sized 26 kb.

Benefit:

It increase our page speed because it sized 2 times less than the original size. The main part is, all the features are still remain same. So our blog image load faster ultimately help our page to load fast.

Rename the images with focus keyword Include keywords in alt text and caption of the images.

You Might Also Like :

How to Speed-Up your Blog with Image Optimization ?

Does Images sent relevance signal to Search Engines 

If you implement all of these optimizations together, you will start seeing more results.

So keep reading our articles & get your results...

 Keep Blogging..